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Posts tagged with “marketing”

Trestle Tables, Videos, and the Moisture Monster

I spent the first 15 years of my working life as a cameraman for—and then producer of—television commercials. In that career, your “film reel” was more important than your resume. It was a collection of a dozen or so of your best TV spots. By the same logic, when I finally switched over to woodworking, and started my own cabinet shop, I found that I would land more jobs when I could show a potential client photographs of our work. Over time, I carried an increasingly larger photo album in my attaché. Read the full article…

A Coffered Ceiling & Media Room

Concept to completion: Having vision is half the battle

Like a lot of high-end jobs I work on, I’m sworn to secrecy about the clients. All I can say is, this job was on a pristine 7-acre waterfront property on Long Island’s Gold Coast, overlooking Connecticut and the Long Island Sound. The main house is about 7500 sq. ft. of new construction. It’s a to-die-for spot—the view was breathtaking. Even working on this job was incredible. The funny part is how I landed the work. Read the full article…

An Award-Winning Letter

“How I built a reputation that is now worth money to me as a builder”
A reprinted article from American Carpenter & Builder, July, 1912.

We all owe a debt of gratitude to Jeff K. Burks for the tremendous effort he makes to discover, copy, and share these jewels! Years ago, Jeff introduced me and countless other carpenters to C Howard Walker’s seminal book, The Theory of Moldings. Here, Jeff provides us with a telescopic view of the past: timeless lessons that carpenters should heed today about building better business practices. Read the full article…

Making Money on Built-ins

Selling yourself: Like it or not, marketing matters.

I started my Handyman business in Los Angeles, CA back in 1999 after leaving a 23-year sales career. I made a good living in sales, but it wasn’t satisfying. I’ve always been interested in fixing things, and even more interested in working with wood.

Over the years, I’ve learned a lot — there’s a huge difference between the work I do today and the funky 1×10 knotty-pine nailed-together bookcase I built for my bedroom as a kid. Today, the jobs I enjoy most, and the ones I make the most money on, involve fine finish work, including custom cabinets, bookcases, and built-ins of every type. Read the full article…